Tuesday, August 6, 2013

Anti-Hair Loss Shampoos

Anti-Hair Loss Shampoos : 

Rub-a-Dub Dub – But Gently PleaseOne easy-to-try option is a shampoo specifically designed to increase the health of existing hair and to reduce the rate of hair loss in both men and women. There are several sources to investigate specific shampoos, research studies which can be accessed to determine the effectiveness of many of these products. Good professional sources include dermatologists and licensed cosmeticians who see hair loss conditions frequently and have had the opportunity to observe the efficacy of a variety of shampoos.

As well, an Internet “Google” search will provide hundreds of products, complete with testimony and small research studies.It’s easy to get confused when investigating the hundreds of shampoos available. With some background knowledge of what has shown to be effective in larger, previous studies, however, you can make more intelligent choices about the shampoos you choose for experimentation.

 And that is the great thing about shampoos – they are relatively inexpensive in this maze of hair loss/regrowth methods, so you can try lots of them without breaking your budget!

1. Surfactants:

 People feel good when their shampoos lather up nicely. Lather, however, is just for psychological effect. Somehow we believe that the more lather a shampoo produces, the cleaner our hair must be getting. Hogwash! The ingredient that causes lather is call a surfactant and does not have cleaning properties. Other ingredients in shampoos actually do the cleaning. Surfactants are, however, pretty harsh, and, for someone who is experiencing more-than-normal hair loss, surfactants should be avoided. There are lots of shampoos out there without it – try some.

2. Herbal Ingredients:

 The most notable herb with some success in hair loss difficulty is Saw Palmetto. Shampoos with this ingredient are certainly worth a try. Saw Palmetto seems to inhibit the production of DHT in men, for example, and DHT causes hair follicles to shrink and close up.

3. Nettle and bay have also been helpful to some people.

 Shampoos which include these might help you too.

4. Essential Oils:

 These oils are concentrated ones which come from plants such as lavender. From ancient times, these have been used to stimulate healthy hair and to decrease the rate of hair loss. We know that we have much to learn from early medicine men and healers. Perhaps this is another example.

5. Tea Tree Oil:

 Many swear by this ingredient, and there are several brands of this on the market. So popular are these shampoos, you can find them at most any drug store as well as health product retailers. As an aside, tea tree oil has also been found to be effective in the prevention of head lice infestations.There are no definitive studies to show that shampoos can actually result in regrowth of hair that is caused by what we all “permanent” conditions, largely the result of heredity and hormones. However, early prevention is important, and experimenting with shampoos during these early stages may provide invaluable help in reducing the rate of loss.

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Monday, August 5, 2013

Breast Enhancement Surgery

Breast Enhancement Surgery

Breast enlargement surgery, according to the American Society of Plastic Surgeons (ASPS), was the fourth most popular invasive surgical procedure among cosmetic plastic surgeries performed in 2000. In a press release dated July 12, 2001, the ASPS says that breast augmentation was performed on 212,500 women last year.

Meanwhile, millions of women have been subjected to the ill effects of these modern day vanity contraptions that were bought in good faith.

Remember!!





Silicone gel implants were banned in 1992 by FDA.

If you have (or had) a ruptured silicone breast implant, you will be denied Health Insurance Coverage.

Saline-filled implants tend to have a higher rate of leaking and deflation than silicone gel implants, which means more frequent surgery to replace them.

In a study published in the Lancet medical journal, Dr Lori Brown of the Food and Drug Administration (FDA) says: "There is emerging consensus that both the incidence and prevalence of breast-implant rupture are much higher than previously suspected."

21% overall increase in cancers for women with implants, compared to women of the same age in the general population.

Implant patients were three times as likely to die from lung cancer, emphysema and pneumonia as other plastic surgery patients.The study is based on medical records and death certificates of almost 8,000 women with breast implants, including silicone gel implants and saline implants, and more than 2,000 other plastic surgery patients. ( National Cancer Institute (NCI), Boston University, Abt Associates, and the Food and Drug Administration, with Dr. Louise Brinton from NCI as lead author. )

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Sunday, August 4, 2013

The Affiliate Business

The Affiliate Business

Your affiliate marketing business is just that ... a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.

1. Get your own website and domain name.

It looks cheap and marks you as a "newbie" when you post a long affiliate link in your ads. With domain names as inexpensive as they are now you can purchase your own domain name. You can then either forward your URL to your affiliate link or set yourself up with some free hosting and establish more of a web presence. Your best bet is to write a benefit-full description of your affiliate program and link to your program via an HTML link that is part of your description.

2. Build your own list.

Stop relying on one-shot ads to make you money. Real businesses have repeat customers that they cultivate in order to make more profits. You must do the same. Make a commitment to establish relationships with your customers and especially with visitors to your site. Create an email list to keep in touch. Send out periodic tips or articles and focus on helping your customers. Only promote your affiliate links in unobtrusive ways; don't make your emails one big ad.

One of the best ways to build traffic to your list is to write a short report that describes the benefits of your affiliate program. Make this report available only by email. When someone sends for your report, they are added to your list and you can continue to communicate with them.

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3. Build traffic to your own site and list.

This is where you really make your affiliate links your own business. By having your own site and building your own list you are building your own business and brand, not just marketing someone else's. By doing this, you can market to your own customers over and over again.

Do not overlook this point: When your ad redirects a customer to your affiliate link, you have lost that person as your own customer because you lost the ability to communicate with them on a repeat basis. When you direct customers to your own site and list, they build a relationship with you.



There are many ways to build traffic: write articles, post in forums, market in safelists, advertise offline, etc. My advice is to pick one traffic-building method, work on it for awhile, and master it before moving on to something else. If you focus on offline advertising, write and rewrite your ads until you determine how to get the best response. If you market on safelists, make a list of the top 50, and send your ad to 10 each day. Keep testing to make sure your safelists are responsive.

These three strategies will help you build and grow your affiliate marketing business.

Saturday, August 3, 2013

Small Affiliate Still Growing

Small Affiliates Still Growing

Despite loudly proclaiming doom, small affiliates seems to be riding the economic tsunami well.

Small affiliates are doing well, it seems, because they target niche markets and keep costs low. Start-up websiteswhich create and aggregate content about topics like sports, business and health, are recording sharp gains in visitors and revenue. Some are also landing distribution partnerships with big media brands eager for cheap content during the recession.



The number of visitors to sports Web site SB Nation, for instance, rose 15 percent from December to a total of 3.4 million in January, according to the company, even as unique visitors to the category of sports sites tracked by comScore Inc. fell 2 percent. SB Nation launched a partnership with Yahoo Inc.'s Yahoo Sports last week and has signed another deal with Gannett Co.'s USA Today."Consumer engagement is shifting toward niche-content experiences," Andrew Braccia, a partner at venture-capital firm Accel Partners, told the WSJ. Braccia, who sits on the board of SB Nation, added that "Three to five years from now, people will no longer be drawing a distinction between traditional forms of publishing and what we know as blogs today."



Wednesday, July 31, 2013

The Right Keyword Bidding Approach

The Right Keyword Bidding Approach

 Affiliate Keyword bidding techniques are not created equal. With four incredibly different types of approaches, understanding their differences is a challenge in and of itself. But knowing the differences and applying the correct approach to your paid search program and campaign goals can translate into significant performance gains.

Now the question is when and how to use the choices available to you. Over the past few years, digital marketing platforms and consultants have helped advertisers optimize paid search spend using a combination of human analysts and rules and model-based bid optimization software. In this case, technology has played a major role in scaling the challenge of daily bidding on tens of thousands to millions of keywords, from the head to the extreme tail. However, there is still confusion around when to use rules-based bidding or the three major model-based bidding techniques: local optimization, global cluster modeling and global keyword-level modeling. We'll explore the differences between each approach and examine the outcomes.

Rules-Based Bidding

Rules-based bidding is all about reacting to situations, rather than predicting and adjusting by learning from historical conversion data. Advertisers who forego using tail terms and instead focus only on head terms often use rules-based bidding. This strategy works when you're only dealing with a few keywords and have the resources to leverage human analysis, versus optimization software. Of course, this method can only scale so far, as it requires paid search professionals to provide analysis and crunch the numbers on the fly.



Local Optimization

With model-based approaches, it's important to make the distinction between local and global optimization. Local optimization bids each keyword so it achieves the goal in an SEM program, while global optimization (sometimes referred to as a portfolio approach) considers all keywords at once. Using the global approach, bids are assigned so that, on average, the whole group is maximized for a goal. The global approach usually provides higher value from a set of keywords, compared to local optimization, because with local, some keywords are overbid, while others are underbid to achieve the goal, and that results in poor financial performance.

Global Optimization: Cluster-Modeling

Within global keyword modeling there are two approaches: cluster-based modeling and keyword-level modeling. Cluster-based modeling was developed to cope with the data problem surrounding tail terms. Because there was very little historic data for these terms, clusters aggregated data from hundreds or even thousands of keywords, allowing analysts to apply traditional statistical techniques to determine bids. Keyword clusters lead to prediction stability - however, each keyword is actually unique, which ultimately results in a loss of performance when compared to modeling each keyword individually

Clustering has another consideration - the manual tuning needed to optimize the keyword clusters means human analysis is needed on a regular basis on top of the software required to automate the bidding for the clusters. Also, it's very time-intensive to create the clusters to begin with. In fact, this is the biggest issue, because as a cluster ages, performance decays. Combatting this becomes very expensive.

Global Optimization: Keyword-Level Modeling

As mentioned before, keyword-level modeling is another option for advertisers - however, many believed it couldn't be done, because there wasn't enough tail term behavior data available to build accurate models. This is no longer the case. Keyword-level modeling is possible, due to optimization technology developments and sophisticated mathematical techniques.

Leveraging advanced math, software automation and transparency into specific variables that drive individual keyword performance, advertisers can create models for all keywords in an SEM program, not just the low-hanging fruit of head terms. This can result in overall performance gains of over 25 percent compared to clustering, local optimization and rules-based techniques.

The Takeaway

For advertisers looking to create only brand awareness, rules-based bidding works toward driving traffic. Rules-based bidding is a good option for advertisers who aren't seeking revenue - rather, they're working toward impressions.

Meanwhile, advertisers who aren't operating with constraints can leverage local optimization. If there's an explicit goal - for example, to drive as many orders as possible, without regard to cost or profit - local optimization will achieve those results. Granted, most advertisers do have constraints, which makes global clusters an alternative if advertisers only need to track conversions at the campaign level.

For advertisers who want more transparency and deal with large numbers of keywords, keyword-level modeling provides the opportunity to automate bidding while avoiding the performance and maintenance issues associated with clustering. Because this type of modeling provides transparency into the variables that drive keyword performance, keyword-level modeling can result in dramatic campaign gains when dealing with tens of thousands to millions of keywords, whether they're head or tail terms. Compared to the other keyword bidding techniques, keyword-level modeling is ideal for advertisers looking to maximize both head and tail terms, while having transparence and control over a SEM program.

Monday, July 29, 2013

Herbal Medicine : Is It SAFE?

Herbal Medicine: Is It Safe?

As someone who has done 20 years of cutting-edge biomedical research and who runs this web site, I have witnessed the debate on whether the herbal medicine works or whether it is safe to use all the time.Take a latest case report on this month's Lancet (July, 2006). A man who took a Chinese herbal medicine developed bladder cancer. The herbal formula he took is called Long Dan Xie Gan Wan, a formula in recent years already linked to kidney damage in numerous cases. The kidney damage is due to aristolochic acid, a natural compound of a herb used in the herbal preparation at the time. (The aristolochic acid containing herb has since been replaced or removed from most Long Dan Xie Gan Wan preparations. ActiveHerb has not sold this formula because of the safety concern until May 2007 when we obtain the clean product that DOES NOT contain aristolochic acid. Please see it here) The man took the formula for over 5 years.

What can we conclude?

 According to the authors of the report, it "highlights the dangers of unregulated herbal therapy".

Fairly enough, also in the news of this month, is that a study finds acetaminophen, the active ingredient in Tylenol, damages liver. In the study published in JAMA (Journal of the American Medical Association), 40% healthy adults taking maximal doses of Tylenol for just two weeks showed abnormal liver test results. The adverse effect of acetaminophen on liver has been known for a long time but the scale of this damage still comes to the surprise. Now considering Tylenol is a nonprescription OTC medicine used by most, if not all, Americans in their life, what can we conclude here?
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Obviously we cannot simply conclude whether herbal medicines or OTC medicines are safe. We need to look deeper into what might contribute to the adverse effects.A common reason for drug side effects is the improper or wrong use of medicines. In the Long Dan Xie Gan Wan case, the man used it for enhancing the liver for over 5 years. However, the herbal formula is not used in Traditional Chinese Medicine (TCM) as tonics but rather used for purging the liver. In addition, the herbal remedy is not suitable for a long time use. However, he used the wrong product not only for months but for 5 years. This is a clear case of both wrong and improper use of herbal medicines. In the case of acetaminophen, its accidental overdose causes 100 death and 13000 emergency room visits a year in USA alone (more). The overdose occurs because acetaminophen is included in many OTC and prescription drugs and people unwittingly combine drugs or because misinformed belief that larger doses will give faster pain relief.

The well publicized side effect of ephedra belongs to its misuse as well. While ephedra is a Chinese herb, it has never been used in Traditional Chinese Medicine (TCM) as a single herb for weight loss. Instead, ephedra is used in TCM in combination with other herbs to deal with health concerns other than obesity and no toxic effect is observed.Another reason for drug side effects relates to the poor product quality. While we can trust FDA in ensuring that every medicine on the market is made under the strict quality control procedures, bleach in quality control had previously happened in USA. Quality control of herbal medicines is certainly a major concern. One aspect of concern is the contamination of herbs by heavy metals (e. g., lead) and pesticides. There have been reports of toxicity caused by the excessive lead in herbal products. Another aspect of concern is that pharmaceuticals are mixed into herbs without being disclosed to consumers. For example, a claimed "all natural", "guaranteed to work", male enhancement product may contain the active ingredient of Viagra. It surely works. What you do not know is that really the Viagra ingredient works. This can easily get your health out of control. Here we would like to mention the herbal supplements ActiveHerb sells are strictly selected for their high quality.

Finally, side effects are intrinsic to many medicines and cannot be avoided. Their use depends on whether the benefits or the adverse effects outweigh. Why prescription drugs need to be prescribed by doctors? Because they all have side effects and the doctors' role is to direct their proper use. Remember Vioxx, the blockbuster painkiller withdrawn by Merck at the end of 2004? Vioxx is estimated to have caused 140,000 serious coronary heart disease!

Multiple sclerosis drug Tysabri is a different story. After linked to several patient deaths, the drug was taken off the market in early 2005. But it now comes back with more restrictions on the use.Some herbal medicines have intrinsic side effects too. However, many believe herbal medicines in general have much fewer side effects than pharmaceuticals. This notion seems to be supported by the occurrence of drug adverse reactions in China where TCM is widely used. A vast majority of drug adverse reactions reported in China are caused by chemical drugs. Most TCMs are classified as nonprescription drugs in China and have good safety profiles when used properly. Herbal medicines including TCM are regulated in USA as dietary supplements. This status of dietary supplements partly reflects their origin as food and their benign nature in action in most cases. From a historic perspective, herbal medicines have been developed on a trial and error process on human body over thousands of years, much like today we know what to eat as food and how we test drug safety in current clinical trials.

In the end, what can I conclude? No matter it is a mainstream medicine or herbal medicine, we have to use the right product, made in right quality and obtained from a reliable source, for the right application at the right dose and duration. Any compromise or omission may cause our health.